Every building needs to start well at the foundation stage. Similarly, a website that is going to perform well (or poorly) shows such signs at the design stage. Every element of web design is like a brick that determines the strength of the final product.

Here are various elements of web design and their influence on a site’s performance.

Visual Outlook

This is like the skeleton of the website. It forms the basic structure upon which functional items are placed. It consists of items like columns, headers and footers.

The layout determines how easy it is for people to navigate around the website. All buttons should be conspicuous and placed in ‘natural’ positions. The interface should also be easy to comprehend. A house icon, for instance, is always a natural representation of the ‘home’ page.

The home page should also appear organized and not cluttered. Every item that is included should have a function on the page.


An extended part of the visual outlook, colours are crucial in creating a mood for people landing on the website page. Dull colours are likely to bore people and probably make them leave. Similarly, it should be noted that colours have weight. Very dark colours are ‘heavy’ and cause the site to load slowly.


A good site is one that visitors can recognize without much effort. A stand out logo that visitors identify with will tell them they are headed in the right direction even before the site finishes loading. Just like the flag of Canada represents the country, the site should have a logo representation.


Visitors go to websites seeking solutions to certain problems. A site should immediately show signs of having the desired solutions. A betting site, for example, should promptly offer the option to login or sign-up. It should also mention some of the benefits there are in playing on it, encouraging the visitor to quench their betting thirst right there.