Often referred to as social media marketing, this is a type of business promotion that involves posting messages and items on online social platforms. The aim may be to raise awareness or to get people to buy a certain product.

Even in 2020, most businesses are not taking maximum advantage of this tool that is free or very marginal in cost. Advertising on sites like Facebook cannot even come close to posting in newspapers or TV in terms of cost. So how do you go about getting the most out of the social media advertising model?

Know the Most Popular Platforms

You have to go where people are, so you need to know where this is. The most popular social media platforms in the world today are Facebook, Twitter, Instagram, Snapchat, Pinterest and LinkedIn. With this crucial information, you can then move to the next equally important step.

Identify Your Target Audience’s Preferred App

Different segments of society tend to lean towards different social media. Lovers of trendy stuff, for instance, love posting and viewing picture-accompanied content on Instagram and Snapchat. Politics lovers, on the other hand, are more likely to be found on Twitter.

You should be able to define your target audience clearly to get an idea of the platform they use most frequently.

Know When to Post

By following activity trends and seeking data, you will be able to know when people are most active on social media. This is usually in the off-peak hours before/after work or school. These are the best times to post your ads.

Besides the above, you should also consider:

  • Posting ads that portray value- don’t just dump pics or videos; add helpful captions
  • Promote (sponsor) your advertorial content
  • Use online influencers to gain their followers’ attention
  • Take advantage of tools like filters
  • Ride on trending topics (hashtags) to gain visibility

If you put the above tips to work, your business will benefit a lot.