In 2020, it is easy to assume that everyone understands what Search Engine Optimization (SEO) is. However, many online business practices paint a picture of people who do not understand this crucial business practice.

What is SEO?

Simply put, SEO is the practice of making your site appear first or as close to the top as possible when people do search engine searches. It involves a number of practices that make engines like Google, Yahoo, and Bing love your content and show it to searchers fast.

The objective of SEO is to drive more unpaid-for traffic to your site. Such traffic is usually referred to as ‘natural traffic.’ Though some people may pay to have their content optimized, the traffic is said to be unpaid for because there is no compensation made to the search engine to give a high ranking.

Why SEO?

Search engines are the number one source of solutions to internet users. Today, whenever people are in need of something, Google (the most popular search engine) is usually the first place to search or ‘ask.’

Furthermore, research has shown that people usually trust and utilize search results that appear at or close to the top. Most people almost never look beyond the first page of search results. It thus becomes vital that you tailor your content to appear as close to the top as possible.

How to Optimize Content for SEO

In doing SEO, it is important to understand that search engines are trying to give users as much value as possible. Giving your content value, thus, becomes the main SEO practice.

Value is achieved by writing content that actually solves problems. When writing, it is important to do enough research. Search engines prefer articles of 500-words length and above. Other factors include a fast-loading site and complimentary use of resources like images, videos and links to other relevant content.