Since the days of brick-and-mortar establishments, casinos have been known to use lucrative offers to woo players. They have not abandoned these tactics in the digital age either. Today, casinos spend significant sums of money in creating digital marketing strategies.

Casinos in Canada are especially good at this. They are always thinking of new ways to bring new players through the door. And keep the old ones too! Here are some such strategies:

Welcome Bonuses

This one is like a standard. Almost every online casino in Canada offers welcome bonuses to new players. Some offer no-deposit bonuses while others match the initial deposit up to s set limit. Others offer bonuses for the first several deposits.

Above this, there are online casinos that use free spins as their digital marketing strategy. The large number of and popularity of slot games make free spins a winning digital marketing strategy.

Then there are those that package their welcome bonuses as bonus codes. Players who get these codes can use them to claim rewards. Some offer refer-a-friend bonuses to encourage current players to bring their friends along.

Content marketing

Many online casino Canada houses also use content marketing as a digital strategy. They have a blog section where they put up important information that can help players. Players who come across such information are likely to sign up on the casino. They gain courage from the answered questions.

Affiliate Marketing

Online casinos seek to bring in players through other sites with heavy traffic, they partner with such sites as affiliates. The online casino in question will offer a commission to the affiliate site for every new player who signs up through it. Visitors who like the affiliate site treat the casino with confidence because of its association with a site they like.

The affiliate site offers a code that players use to register on the online casino.